“Luxury” has changed in recent years. No longer is it simply about status symbols or the exclusionary club, but about significance, passion and shared beliefs. Affluent consumers value authenticity and connections more than ever.
Recognizing this change, we’ve shifted our approach to luxury real estate. Long & Foster Real Estate, the nation’s No. 1 real estate company, as a part of Berkshire Hathaway Home Services, is proud to announce we have joined the prestigious ranks of Forbes Global Properties, a curated consumer marketplace of luxury homes and an invitation-only membership network of top real estate firms.
The exclusive worldwide residential real estate partner of Forbes, Forbes Global Properties provides branding and marketing services to the world’s premier real estate firms and is now represented by more than 11,500 real estate agents across 13 countries in approximately 345 locations. Long & Foster joins this network of top brokerages with proven records of success in luxury property sales and exceptional client service.
“The Forbes name is synonymous with business excellence and success, much as Long & Foster has become known for real estate expertise since our founding over 50 years ago,” said Larry “Boomer” Foster, president of Long & Foster Real Estate. “Joining Forbes Global Properties brings together our two like-minded organizations and ensures Long & Foster’s exceptional real estate professionals have all the resources and connections to best serve their high-net-worth and luxury clientele – whether they’re purchasing a high-end home or investing in a rental property.”
Long & Foster will exclusively represent Forbes Global Properties in the Washington metropolitan region—including the District of Columbia and parts of the states of Maryland and Virginia—and will tap into the Forbes Global Properties network and services throughout its operations across the Mid-Atlantic and Northeast.
“Steeped in tradition with a rich legacy of integrity and an eye towards innovation, the professionals at Long & Foster exemplify our commitment to delivering client-centered service paired with local market expertise,” said Alex Lange, CEO of Forbes Global Properties. “As the number one seller of luxury properties across the Mid-Atlantic and a highly-respected industry leader, Long & Foster is the perfect fit for our rapidly growing luxury real estate network. It is my distinct pleasure to welcome Long & Foster to Forbes Global Properties.”
As a member of this exclusive network, Long & Foster will benefit from Forbes’ engaged audience of more than 100 million monthly global visitors to connect, inspire and inform affluent potential homebuyers and sellers about the finest properties for sale around the world. In the coming months, the firm’s luxury listings will be showcased on forbesglobalproperties.com, a curated collection of high-value homes for sale worldwide, and presented across Forbes and Forbes Global Properties print, digital, and social media channels with expert commentary, timely market data and top-tier editorial.
With our new membership in Forbes Global Properties, we will discontinue our affiliation with Christie’s International Real Estate, effective June 2022.
For more information, visit LongandFoster.com.